The hypothesis: When we make it more convenient to be a pirate than it is to be a legitimate customer, otherwise legitimate customers will turn to piracy.
We should not be punishing our customers for the actions of those who are not our customers. This makes absolutely no sense. When a legitimate customer has to suffer more inconvenience, frustration, or worse -- degraded content quality -- because of our anti-piracy mechanisms, they will turn to circumvention and non-legitimate sources for our content. The more they have to do this, the more familiar and comfortable they will be with doing so in the future.
We must always strive for a quality user experience at all levels -- including access to our content, installation of our content, and day-to-day use of our content. Remember: Our customers are the ones who paid for our content. We need to take good care of them, and let them know that we appreciate their business.